A snow day in Ohio, the perfect time to tackle that old tub filled with greeting cards collected over the years. After all, lately words like simplify, downsize, and de-clutter seem to be calling to me in a rather frantic voice. Of course, you can’t keep all the cards you receive. For instance, those wonderful Christmas greetings which arrive each holiday can accumulate quickly. According to the Greeting Card Association website, www.greetingcard.org these seasonal cards are the most popular of all varieties selling about 1.6 billion units annually.
Although, most of the cards in my laundry-basket-sized tub are the kind you can’t throw out or recycle. They are treasures that are forever memories including every birthday and Mother’s Day card my son ever sent me. There are romantic cards, too. Ones my husband gave me when we were dating and Valentine’s Day cards from each year after we married. Except for that first year, before he knew that a woman without a Valentine’s card could be a lethal commodity. But that really is a whole other column.
Information from the GCA website explains, “Women purchase an estimated 80% of all greeting cards…spend more time choosing a card… and are more likely to buy several cards at once.” Cindy Garland, owner of The Ivy Garland, a gift and flower shop located in downtown Sidney, Ohio, agrees that women buy more cards. “Absolutely, in here it is probably 90 percent,” she said. The Ivy Garland has been in business for 13 years, and card sales have remained consistent. “I still sell about the same amount….I sell a lot of humorous cards…,” said the shop’s owner. “I [also] sell a lot of sympathy cards…,” she added.
My late mother was the consummate card sender. My tub is half-filled with notes, postcards, and greeting cards from her. It didn’t take a special occasion. I used to tell her that she had a card ministry, because she always seemed to send a card with encouraging words at just the right time. Serendipity or divine providence, you decide. Yet, I always believed that my mother’s card giving was a special gift from God to this world. From her, I learned how important sending a card for a happy or sad occasion can be. One celebrates life, the other says, “You are not alone in your pain.”
“I think people appreciate the gesture anytime,” said Cindy Garland. The businesswoman says that the significance of a greeting card is, “To let people know you are thinking of them. It’s something that they can touch.” When it comes to expressing condolences, a sympathy card has a special purpose. It’s a time when, “…a lot of people don’t know what to say,” said Garland. Therefore, a card’s message can help people to better express their feelings.
I suppose it was no surprise that when Mom died, those who had garnered a lifetime of cards from her, would send a condolence card in her honor. You see, my prolific card-sending mother mailed out several hundred Christmas cards every year. So you can imagine how many sympathy cards I received. I read each one when they arrived shortly after her sudden death more than two years ago. Some of the cards contained messages that helped me get through those dark days. I planned to look the cards over one last time, and throw most of them away. Truthfully, this task had been too painful to undertake before.
On a snowy March afternoon with a hot cup of coffee and blazing fire, reading these thoughtful cards produced amazement and tears. Without the blur of shock and grief, I could hear the heart of each sender. Especially those who had also lost loved ones, sharing what helped them through, wanting desperately to offer comfort. The first time around, I missed this vital point about condolence cards. We are all so deeply touched by the loss others experience, because we all live through heartbreaking losses of our own.
My advice is that if you have experienced a recent bereavement don’t dispose of those sympathy cards. Save them. Then read them again in a couple of years, when you will be able to appreciate them more. In the end, I put all the cards back into the tub realizing that they were too precious to discard. Each one was a new memory of being comforted a second time by others who had courageously walked their own grief-filled road.
Christina Ryan Claypool is an freelance journalist and inspirational speaker. Contact her through her website at www.christinaryanclaypool.com. This column originally appeared in The Lima News and Sidney Daily News March 2013.
