What does the typical dollar store shopper look like? It’s difficult to define that demographic, because all kind of folks frequent them. In the past, I’ve noticed grandmotherly types, young couples with children, older men, students in search of snacks, and teachers purchasing classroom supplies.
Recently, I realized how diverse the economic circumstances of dollar store shoppers can be when on a mission to return some of the varied size containers I had purchased in a frenzied attempt to get organized. Honestly, the containers were only adding to my clutter, so I decided to exchange them for something I really needed. No sense in asking for a cash refund at a dollar store, because the shelves are stocked with lots of useful products. Things like: assorted gift bags, party supplies, books and coloring books, mailing items, tissue paper, snacks, cleaning products, etc. with everything costing a dollar. Each time I visit there to pick up one specific item, I tend to fill my cart with about 20 other products.
Anyway, that day a newer Mercedes-Benz SUV pulled up to the dollar store. A young mother with three older children who all resembled models for a Ralph Lauren commercial got out and hurried into the store to shop. This confirmed my suspicion that dollar store enthusiasts are everywhere.
It was in the southern states in the 1950s when dollar stores first cropped up. Now, they are a successful phenomenon nationwide. Another version of a dollar store has all types of products many costing more than a dollar, which might be the only retail option a shopper has, especially in a rural or impoverished area.
However, in July 2019, www.CNN.com posted a less than positive article, “Dollar stores are everywhere. That’s a problem for poor Americans,” by Nathaniel Meyersohn regarding, “…opponents…argue that discount chains stifle local competition and limit poor communities’ access to healthy food.” Proponents would disagree, especially if there’s no competing grocery store that might be affected.
The success of the rapidly growing number of dollar stores in the midst of a highly unfavorable brick and mortar retail climate is certainly convincing of consumer demand. A CBS Moneywatch June 2019 article by Sarah Min reports that this year, “The top five retailers for planned store openings are Dollar General, Dollar Tree, Family Dollar, Aldi and Five Below. Dollar General alone is planning to open 975 stores… making it the No. 1 company for expansion…Dollar Tree follows with about 350 planned store openings.”
An unscientific study of Facebook friends asking whether they frequent dollar stores and what they purchase there, came up with a noteworthy 88 comments. Referring mostly to the chain of dollar store where everything costs a dollar, comments were posted about buying a plethora of items including: “Gift bags, greeting cards, seasonal decorations, paper products, party supplies, snacks, and on and on.”
There are some things you might want to avoid purchasing according to an article in the Philadelphia Enquirer, “10 items you should never get at the dollar store,” by Lia Sestric, either because they aren’t a good deal or due to poor quality. Among those, toys for children made in China untested by the Consumer Product Safety Commission, and off-brand canned goods or off-brand medicine and pet food, whose ingredients should be carefully monitored.
Personally, I started shopping at a dollar store, when it was my only choice when I lived in a rural area a dozen years ago. Sadly, the small, local grocery had closed within months of the dollar store’s opening though. So, I was grateful I was able to purchase much-needed supplies when caretaking for an ill relative prohibited me from driving the required fifteen miles to reach a full-size grocer.
Besides, my little survey proved there are a lot of individuals who enjoy a trip to a dollar store. Take my nephew, Andy, for example. He lives in a faraway state, and my means of staying in touch with him is through cards and little gifts. One of those gifts I often include is a little “green” money for him to make a trip to his local dollar store, because I learned that’s one of his happy places.
This must run in the family, because the dollar store is one of my happy places, too. After all, you just never know what a dollar store shopper looks like, because we truly are everywhere.
Christina Ryan Claypool is a an award-winning freelance journalist who is a three-time Chicken Soup for the Soul book contributor. She has been featured on Joyce Meyer Ministries Enjoying Everyday Life and CBN’s 700 Club. Her latest book, “Secrets of the Pastor’s Wife: A Novel” is available on Amazon and through all major online outlets. Her website is www.christinaryanclaypool.com.